Nov 222013

By Julie Wiessner
During the Holbrook Chamber of Commerce meeting last week, Executive Director Kathleen Smith discussed attending The Route 66 Roundtable: The Road Ahead, sponsored by the World Monuments Fund and scheduled this week in Anaheim, Calif.
Smith says, “Attending the Route 66 Strategic Roundtable will provide a key opportunity to advance our collective efforts in developing a long and vibrant future for the Route 66 corridor,” Smith noted.
“Discussions will include successes, opportunities and needs in our own state/communities, including the potential for partnership and how cross-state collaboration and promotion could serve multiple goals of preservation, economic vitality and community development.
“This event is meant to serve as an opportunity to think out of the box, and put many minds and perspectives together to envision a sustainable future for Route 66.”
As soon as Smith found out about the Route 66 meeting in Anaheim, she checked the dates, but found that the meeting conflicted with one of the White Mountain Leadership Academy dates, which she had planned to attend.
“The reason this event was chosen over White Mountain Leadership was the opportunity to network and find resources on a national level and not just a regional one. There are still plenty of opportunities to network and learn from the White Mountain Leadership program, but at this time I felt this was in the best interest of Holbrook.”
One of the scheduled speakers at the roundtable is Allan Affeldt, owner of La Posada Hotel and former mayor of Winslow.
The price of the event will be paid for in full, including room and board, by The World’s Monument Fund, except for traveling expenses, which will be paid by Smith.
The board also heard a presentation by Frank Lucero concerning an idea on how to get more traffic coming into Holbrook and stopping at various places of business.
Lucero suggested, “If you make a brochure that shows places to get gas, eat and buy groceries, with a good map of Holbrook, and place them at the north entrance of the Petrified Forest National Park, visitors are more apt to drive the length of the park and end up in Holbrook on their way west. It won’t work if they are traveling east. You could also put points of interest of places to visit in and around Holbrook.”
Board President Yvonne Larson thanked Lucero for the time he took creating the rough draft brochure and coming in to explain his idea, and noted they have been working on a similar idea they call a community guide.
The chamber also announced the American Legion as grand marshals for the Parade of Lights.
Larson discussed the Dec. 6 chamber board Christmas dinner. Larson said she will provide the dinner for the board members and their spouses as a way to thank them for the extra effort they all put into the chamber while she was out having her baby.
Also noted were upcoming events, including the grand opening of Papa and Nana’s at 4 p.m. on Saturday, Nov. 23; the Christmas tree lighting at 6 p.m. on Wednesday, Dec. 4, at Gillespie Park; the Festival of Trees from 5 to 8 p.m. on Friday, Dec. 13, and from 5 to 6 p.m. and 7 to 9 p.m. on Saturday, Dec. 14, at the LDS church; the Parade of Lights Festival, 10 a.m. till dusk on Saturday, Dec. 14, on the grounds of the historic courthouse; the Parade of Lights at 6 p.m. on Saturday, Dec. 14, in downtown Holbrook; and a chamber mixer at Pioneer Title in January.
In other action, the board:
* Approved Chris Obren as the emcee/soundman for the Dec. 14 Parade of Lights Festival from 9:30 a.m. to 4 p.m. for $250.
* Approved the donation of Styrofoam cups to the Holbrook High School Swing Thing to sell hot chocolate at the Christmas Tree Lighting event to earn money for the group to participate in the Fiesta Bowl Parade along side the City of Holbrook Float.
According to Smith, the City of Holbrook is teaming up with the HHS Art Department and Show Choir to put a float in the Parade of Lights and it will also be featured in the Fiesta Bowl Parade on Saturday, Dec. 28, in Phoenix.
* Approved placing an ad in Explore NE Arizona for $147.90 annually.
* Approved the chamber’s 12 Days of Christmas to assign each board member one of the days, and ask them to go to a local store to find a themed gift and photograph the item to feature as a local shopping promotion.
* Approved donating items found in the old chamber offices at the historic courthouse to First Step Workshop.
* Approved a deal with Randy Baird to silkscreen four different designs at $30 per screen/design and $10 per light pole banner, to include print on both sides, with the total cost not to exceed $650.
Board members are still looking for additional sponsors to help out with the expenses.