By Nolan Madden
Holbrook tourism took an exciting shape this week in the form of a new Welcome to Holbrook promotional campaign. The tourism promotion was introduced to city council members Tuesday evening by Community Affairs Director Kathleen Smith.
Smith said the project is designed to encourage visitors to extend their visits to the city to overnight stays.
The strategy welcomes Holbrook visitors by way of a small card, which is designed as a handout to guests by city officials and businesses. The front side features a photo of the Historic Navajo County Courthouse along with the city’s website address, while the reverse side offers a complimentary pass to a local Holbrook recreational attraction to be redeemed on location. The current complimentary selections include a free tour of the Hidden Cove Petroglyph Park, one round of golf with cart at Hidden Cove Golf Course, one family day pool pass or one day-pass to the Holbrook Fitness Center.
Smith explained, “We’ll be starting this week visiting all the local motels, restaurants, gas stations and other businesses to hand out stacks of the cards and encourage managers to distribute them.”
Cards will require the resident issuer’s signature for validation.
The cards will be used in conjunction with the city’s new Community Guide tourism booklet, which is slated to feature mapped tour itineraries to historical and recreational sites around the city.
According to Smith, the city also plans to leverage its value-partner status with Petrified Forest National Park by utilizing decommissioned park site signs. Park officials have agreed to donate these signs to the city to be repurposed to highlight historical points of interest, such as Bucket of Blood Street, Holbrook Cemetery and other landmarks.
In other city news, City Manager Ray Alley noted the receipt of a $1,000 donation to the city Parks and Recreation Department by Holbrook residents Matt and Terese Shevat. The funds were specifically designated for the purchase of new equipment for city parks, including new benches and tables.
Alley also informed the council of a donation of $83 to the city toward pool repairs. The funds were raised through a car wash organized by Community Counseling Center volunteers.
In other action July 28, the council:
* Approved a memorandum of understanding with the Holbrook Chamber of Commerce for fiscal year 2015-16, listing $50,000 to be paid by the city to the chamber in monthly installments of $4,166.66.
* Approved a memorandum of agreement with the Navajo County Historical Society for fiscal year 2015-16, including a monthly payment of $3,306.67 by the city to the society.
* Approved a request to purchase five golf carts from Ingersoll-Rand under the state purchasing contract for $21,500 plus sales tax, with the total not to exceed $25,000.
* Pulled a request to expend funds for installation of HVAC service at the Holbrook Community Center from the agenda. Three bids were received, but each offered a different sized unit. New bids will be sought.
* Received an update from Alley on a green waste burn scheduled July 28-Aug. 3. Weed removal is also in progress by city street and sanitation workers, as well as the Arizona Department of Transportation.
* Received an update from Alley on street paving progress by city and county crews, and an ADOT project.
* Received an update from Alley on the mini golf and batting cage installations at the Splash Pad complex, lighting installation at the pool and the schedule for work on a new dog park.
* Received an update from Finance Director Randy Sullivan on June-July financial statements.
* Received an update from Police Chief Mark Jackson on the proposed Regional Dispatch Center, acquisition of two non-patrol 1033 Program department vehicles, and continuing investigations of old cases.
* Approved payment of claims made July 9-22.
* Approved payment of claims to Walt’s Hardware in the amount of $1,031.19.
The council asked to receive itemized lists of all future claims for city payment.
* Pulled the second reading of an ordinance detailing amendment of the legal description for West Public Works Drive from the agenda to allow time for amendment and further clarification.